IDEO and Genuine Startups partner to establish a venture capital “D4V” – Former Sony CEO Mr. Idei, Masi Oka, and Fujiyo Ishiguro join as Executive Advisors

World-renowned global design company IDEO and Japanese venture firm Genuine Startups have established a new type of venture capital, D4V (Design for Ventures) that will combine the expertise of both companies to support start-up growth.